Internet Marketing 4th Edition by Debra Zahay
- Publisher : Cengage Learning; 4th edition (August 22, 2018)
- Language : English
- Paperback : 562 pages
- ISBN-10 : 0357033884
- ISBN-13 : 978-0357033883
- Format : PDF
- Delivery : Instant
About the Author
Mary Lou Roberts is Professor Emeritus of Management and Marketing at the University of Massachusetts Boston. She taught in the marketing area there for over 20 years. Her Ph.D. in marketing is from the University of Michigan. She is the senior author of Direct Marketing Management, second edition and a co-author of Social Media Marketing: A Strategic Approach, second edition. She has published extensively in marketing journals in the United States and Europe. In 1997 her article �Expanding the Role of the Direct Marketing Database� was included in the Journal of Direct Marketing Best of the Decade Ten Year Retrospective. She has been an active member of many professional organizations and has served on a number of their boards including the local and national boards of the American Marketing Association, Mass Audubon and the Advisory Board of Professional Organizations of the U.S. Department of the Census.