Sale!

Essentials of Marketing 18th Edition PDF

Original price was: $57.33.Current price is: $14.22.

-75%
  • Publisher ‏ : ‎ McGraw Hill; 18th edition (February 2, 2023)
  • Language ‏ : ‎ English
  • Loose Leaf ‏ : ‎ 832 pages
  • ISBN-10 ‏ : ‎ 1266839429
  • ISBN-13 ‏ : ‎ 978-1266839429
  • Format : PDF
  • Delivery : Instant

ISE version is the same as North American/USA edition (apart from the cover).

  • ‘INSTANT DELIVERY’ after purchase
  • 14 days easy returns
  • PDF eBook quality guaranteed
Guaranteed Safe Checkout

5 STARS TRUSTPILOT

Essentials of Marketing 18th Edition PDF

Essentials of Marketing Is Designed to Satisfy Your Needs.

Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning through:

• Active Learning. Connect activities including SmartBook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.

• Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.

• Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights.

• Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning.

• Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.

Table of Contents

Chapter 1: Marketing’s Value to Consumers, Firms, and Society

Chapter 2: Marketing Strategy Planning

Chapter 3: Evaluating Opportunities in the Changing Market Environment

Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning

Chapter 5: Final Consumers and Their Buying Behavior

Chapter 6: Business and Organizational Customers and Their Buying Behavior

Chapter 7: Improving Decisions with Marketing Information

Chapter 8: Elements of Product Planning for Goods and Services

Chapter 9: Product Management and New-Product Development

Chapter 10: Place and Development of Channel Systems

Chapter 11: Distribution Customer Service and Logistics

Chapter 12: Retailers, Wholesalers, and Their Strategy Planning

Chapter 13: Promotion—Introduction to Integrated Marketing Communications

Chapter 14: Personal Selling and Customer Service

Chapter 15: Advertising and Sales Promotion

Chapter 16: Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Chapter 17: Pricing Objectives and Policies

Chapter 18: Price Setting in the Business World

Chapter 19: Appraisal, Review, and Reflection of Marketing in the 21st Century

The ISE version is the same as North American/USA edition (apart from the cover).

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.