Principles of Marketing Global 17th Edition, ISBN-13: 978-1292220178

Principles of Marketing Global 17th Edition by Philip Kotler, ISBN-13: 978-1292220178

[PDF eBook eTextbook]

736 pages

Publisher: Pearson; 17th edition edition (November 9, 2017)

Language: English

ISBN-10: 1292220171

ISBN-13: 978-1292220178

For Principles of Marketing courses that require a comprehensive text.

Readers need to learn how to create value by connecting and engaging with customers. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.In a rapidly changing, digital and social market, it’s crucial for marketers to build strong connections with customers.

Principles of Marketing 17th edition teaches readers how to create active communities of consumers. These communities incorporate products and brands into their everyday lives. Kotler and Armstrong teach people how to make customers happy and build relationships by providing important marketing information.

Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

principles of marketing 17th edition has been updated. It now demonstrates how companies utilize new digital technologies. Companies use these technologies to engage customers and shape brand conversations, experiences, and communities.

About the Author

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics.

Dr. Kotler wrote Marketing Management, a popular marketing textbook used in many business graduate schools globally. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He won the Alpha Kappa Psi award three times for the best article in the Journal of Marketing.

Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.”

A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. Professor Kotler was ranked as the fourth most influential business writer/guru of the 21st century. This ranking was determined in a recent poll conducted by Financial Times. The poll surveyed 1,000 senior executives from around the world.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has advised big US and global companies on marketing strategy, planning, organization, and international marketing. He has traveled and given talks in many countries, advising businesses and governments on global marketing practices and opportunities.

Gary Armstrong is a retired professor at the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. He has a bachelor’s and master’s degree in business from Wayne State University and a PhD in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love has always been teaching. He has a special professorship for teaching undergraduates at the University of North Carolina at Chapel Hill.

He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. He has held different administrative positions. These positions include Chair of Marketing, Associate Director of the Undergraduate Business Program, and Director of the Business Honors Program.

Over time, he has collaborated with student groups and won teaching awards from UNC and the Business School. He is the only person to win the school’s top teaching award three times. Professor Armstrong recently received the top teaching award from the University of North Carolina system.

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ISBN : 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -Access Card package, You will get only the PDF version of the textbook.